Case Study: a leading alcohol brand boosts on-trade sales by 300% with Hashting

How can leading alcohol brand measure & improve the direct sales impact of on-trade activations

The customer, a leading alcohol brand, sought a way to effectively measure and enhance the direct sales impact of its on-trade activations. They partnered with the vendor Hashting to address this challenge.

Hashting implemented its digital couponing technology that operates on WhatsApp. This solution connected sales promoters, bars, and consumers, facilitating a promotional offer and enabling real-time activity tracking. As a result, Hashting helped the brand achieve a 97% store participation rate and drive a 300% sales increase.