Case Study: a leading instant noodle brand tracks TV-driven in-store sales and boosts sales with Hashting

How can a leading instant noodle brand drive and track in-store sales coming from TV ads

A leading instant noodle brand faced the challenge of driving and accurately tracking the direct in-store sales that were generated by its television advertising. To solve this, they turned to the vendor Hashting and utilized its digital sampling and cashback service.

Hashting implemented a solution where TV ads featured a QR code that connected viewers directly to a WhatsApp or SMS conversation to redeem a digital cashback offer for a free product. This process allowed the brand to track campaign performance and sales in real time. The outcome for the brand was significant; Hashting's technology enabled them to track the instant sales impact of a TV campaign for the first time, which resulted in 18% more sales. The campaign also achieved a 61% customer relationship management opt-in rate, providing valuable consumer data from the TV audience.