Case Study: ZYLA achieves verified purchase data and measurable Women's Day campaign results with Hashting

ZYLA - Customer Case Study

ZYLA, a brand within the Spadel Group, faced the common industry challenge of running a cultural campaign for Women's Day that generated significant reach but failed to deliver verified proof of purchase and new customer acquisition. They needed a way to structurally connect their marketing activation to concrete sales data to justify the investment and answer difficult questions from stakeholders and finance. To solve this, they partnered with the vendor Hashting and implemented its #ConnectedPromo platform.

Hashting's solution was a 100% cashback mechanic run through WhatsApp. The process allowed consumers to scan, buy, and upload a receipt to claim their refund, which was then validated by Hashting’s AI and human check system. This provided ZYLA with a first-party data asset of verified purchasers, including details on who bought the product, which retailer they used, and which channel brought them in. The result was a clear, defensible cost per verified new consumer, transforming the campaign from a reach exercise into a measurable acquisition tool with data that would inform future strategies.

ZYLA