Case Study: a leading toothpaste brand achieves a 20% sales increase with Hashting's in-store digital coupon solution

How can a leading toothpaste brand measure and increase the ROI of its in-store activations

The customer, a leading toothpaste brand, faced the challenge of needing to measure and improve the return on investment for its in-store retail activations. To address this, they worked with the vendor Hashting and utilized its digital couponing technology for in-store promotions.

Hashting implemented a solution where consumers sent a message to receive a unique digital coupon, automatically reimbursing the pharmacy. This allowed for real-time tracking of performance per store. The results were significant: the campaign generated a 20% sales increase, a 54% redemption rate, and a 200% ROI. Hashting's technology proved that 72% of the incremental sales impact was realized by the top 30% of the most active pharmacies.