Case Study: a leading tomato sauce brand achieves 25% of its market penetration objective with Hashting’s digital cashback technology

How can a leading tomato sauce brand enter a new category & quickly gain market penetration in order to retain shelf space at key retailers

The leading tomato sauce brand faced the challenge of entering a new category to quickly gain market penetration and retain critical shelf space at key retailers. To address this, they partnered with vendor Hashting to implement its digital cashback technology.

Hashting's solution used WhatsApp and SMS to distribute digital cashbacks, allowing customers to redeem a free product. This approach achieved 25% of the brand's first-year market penetration goal in just two months. The campaign had a customer acquisition cost of €2 and an impressive 15% conversion rate from click to sale.