Case Study: a leading beer brand achieves 2x higher ROI on on-trade promotions with Hashting

How can a leading beer brand leverage its football league partnerships to generate direct sales impact in on-trade

A leading beer brand faced the challenge of leveraging its football league partnerships to generate direct sales impact in the on-trade environment. To address this, they partnered with the vendor Hashting to utilize its digital marketing platform.

Hashting's solution involved a digital promotion where consumers could scan a QR code to play a win mechanic game via WhatsApp and receive an immediate prize. This platform allowed the brand to activate and track the promotion across 15 countries simultaneously. The results for Hashting's client included 0% fraud, a 20% increase in active venues, and achieving an ROI that was two times higher than their benchmark.