Case Study: Thomy drives gamified engagement and bulletproof prize validation with Hashting

Thomy - Customer Case Study

Thomy, a sauce and condiment brand, launched a campaign celebrating its 75th anniversary with a high-value prize, posing a significant challenge with potential for fraud and an inability to capture meaningful consumer data. They partnered with the vendor Hashting to implement a secure and measurable promotional solution.

Hashting provided a bulletproof campaign architecture featuring a gamified story about a stolen recipe and a golden cap mechanic. This solution successfully secured the high-incentive promotion from fraud from the start and, critically, captured valuable first-party data by linking consumer participation directly to purchase receipts. This allowed Thomy to transform a promotional campaign into a lasting growth asset.

Thomy