Case Study: a leading energy drink brand achieves 5x more participants and 50% budget savings with Hashting

How can an energy drink brand increase the promo impact of an In-Store contest

The leading energy drink brand, a challenger in its market, partnered with Hashting to address the challenge of increasing the impact and participation of an in-store contest while managing its promotional budget more effectively.

Using Hashting's technology, the solution enabled in-store connections via QR or text codes. Consumers uploaded receipts to unlock an instant win mechanic, which also featured shareability via WhatsApp and SMS. This approach allowed Hashting to adapt one master campaign for nine different retailers, optimizing prize allocation with live data. The results were significant: the campaign achieved a 50% budget saving, generated 10% of entries through refer-a-friend messaging, and recorded 5x more participants with 20,000 total entries.