Case Study: Beer Brand doubles drive-to-store sales impact with Hashting cashback technology

How can a beer brand measure and increase the ROI of digital media

The beer brand faced the challenge of needing to measure and increase the return on investment for its digital media used in drive-to-store promotions. To address this, they worked with the vendor Hashting and utilized its mobile cashback technology.

Hashting implemented a solution where social media ads drove consumers to a WhatsApp-based offer. After purchasing the product, participants could seamlessly claim a digital cashback and were encouraged to write an online review. This resulted in a 200% increase in ROI and a customer acquisition cost that was three times lower than other channels. The campaign also successfully improved the brand's online ranking, placing it in the top five for reviews on major retailer websites.