Case Study: a cosmetics brand achieves 4x higher promo impact with Hashting

How can a cosmetics brand optimise national promo campaign at independent pharmacies

A cosmetics brand needed to optimize a national promotional campaign across a network of independent pharmacies. The challenge was to increase both the overall impact of the promotion and the level of participation from the individual pharmacy locations.

The vendor, Hashting, implemented a solution using its digital couponing and cashback technology. This allowed the brand to offer two different promotional mechanics, which pharmacies could choose between, and provided real-time tracking for instant optimizations. As a result, Hashting helped the brand generate 4x higher promo impact and activate 20% more pharmacies.