Case Study: a leading frozen chips brand achieves 200% market share uplift with Hashting's WhatsApp cashback solution

How can a leading frozen chips brand recruit new customers for new product launch with limited in-store visibility and a limited budget

a leading frozen chips brand faced the challenge of recruiting new customers for a new product launch. They had limited in-store visibility and a constrained budget to work with. They partnered with Hashting to address this.

Hashting implemented a solution using its digital sampling technology on WhatsApp. The campaign used Facebook ads to drive consumers to a digital cashback offer, where they could get a full refund for purchasing two packs. Hashting's platform provided real-time tracking of sales impact. This approach resulted in a 200% market share uplift in two weeks and a customer acquisition cost 50% cheaper than traditional methods.