Case Study: a leading Irish whiskey brand achieves 400% sales growth with Hashting digital coupons

How can a leading Irish whiskey brand use social media to boost sales in a small category within their #1 UK on-trade customer

The leading Irish whiskey brand faced the challenge of using social media to significantly boost its sales within a specific category at its top UK on-trade customer. To address this, they partnered with vendor Hashting and utilized its digital voucher technology.

Hashting's solution connected digital touchpoints like CRM and social ads directly to WhatsApp, where customers received digital coupons for redemption. This approach resulted in a 400% sales uplift over three weeks, moving the brand from 8th to 3rd top-selling spirit. Hashting enabled the brand to achieve its highest ever conversion rate, which was ten times higher than its standard benchmark.