Case Study: a leading alcohol brand reduces fraud by 70% with Hashting

How can leading alcohol brand run contests & promotions in fragmented retail without fraud

The customer, a leading alcohol brand, faced the challenge of running contests and promotions across its fragmented retail network while combating widespread fraudulent activity.

Using Hashting's digital marketing promotions platform, the brand connected with consumers via QR codes and receipt uploads. Hashting’s solution combined real-time tracking per venue with OCR technology and operator screening for fraud detection. This approach reduced fraud by 70% and provided live analytics to identify top-performing outlets, effectively combining B2C and B2B engagement within a single campaign.