Case Study: a leading coffee brand boosts new customer acquisition and reviews with Hashting

How can a coffee brand boost new customer acquisition and generate authentic reviews at the same time

The Leading Coffee Brand faced the challenge of boosting new customer acquisition while simultaneously generating authentic product reviews for its coffee machines and pods. To address this, they partnered with the vendor Hashting, utilizing its digital coupon technology on the WhatsApp platform.

Hashting's solution created a seamless journey from digital ads and emails directly to a WhatsApp voucher, offering a free coffee pod promotion with a machine purchase. This strategy successfully recruited twice as many new customers, with 81% being new consumers, and propelled the brand to the number one ranking for coffee machines on key UK retail websites. Furthermore, Hashting enabled real-time tracking and helped generate verified purchase reviews at a cost four times lower than review panels.