Case Study: a leading coffee brand achieves 2x more new customers and #1 rated coffee machine status with Hashting's digital voucher promotion

How can a leading coffee brand use online touch points to accelerate new customer acquisition

The customer, a leading coffee brand, faced the challenge of using online touch points to accelerate new customer acquisition. The vendor, Hashting, provided a marketing software solution to address this with a drive-to-store promotion using digital vouchers.

Hashting implemented a solution that connected digital touchpoints like social ads and email marketing directly into WhatsApp and SMS. This allowed the brand to offer a digital voucher and subsequently request ratings and reviews. As a result, Hashting helped the brand attract twice as many new customers, become the number one rated coffee machine on several retailer webshops, and achieve a four times lower cost per review.