Case Study: a leading water brand achieves 250% sales impact with Hashting digital cashback technology

How can leading water brand A boost sales impact of their social media campaign during Christmas time

The customer, a leading water brand, wanted to boost the sales impact of its social media campaign during the Christmas season. The challenge was to increase direct sales and return on investment from this digital marketing effort. They partnered with the vendor, Hashting, to utilize its digital cashback and sampling technology.

Hashting's solution integrated digital touchpoints, allowing the campaign to move consumers from Instagram and Facebook ads directly to WhatsApp or SMS to receive a digital voucher. This offered a 100% cashback incentive for purchasing one pack of water. The implementation was highly successful, driving a 250% increase in sales and achieving a customer acquisition cost of only £5. This cost was one-third of the price of sending a physical sample, and 44% of the acquired customers were new to the brand.