Case Study: Xbox boosts holiday game exposure with #paid

To drive exposure for their top released and unreleased games going into the holiday season

Xbox partnered with #paid to drive exposure for its top released and unreleased games heading into the holiday season. The challenge was to amplify Xbox’s organic presence and reach Canadian gamers with credible creator-led content on Instagram.

Using #paid’s fully managed influencer marketing platform, Xbox worked with a curated group of influencers and celebrities who promoted their favorite Xbox games and linked back to Xbox’s Instagram account. The campaign delivered 8.8 million total reach, 294,000+ engagements, a $0.35 campaign CPE, and a 3.5% engagement rate, while also creating repurposable content for Xbox’s own channels.

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