Case Study: AXE drives over 1M YouTube views and 1.5M reach with #paid influencer marketing

AXE - Customer Case Study

AXE partnered with **#paid** to boost views for its **#selfmaker** YouTube video and create engaging content that could be repurposed across digital and social channels. The challenge was to find the right influencers and generate authentic stories that aligned with the brand while driving participation around the campaign.

Using **#paid**’s fully managed influencer marketing solution, Axe selected and pre-approved creators, content, and captions before launch, ensuring brand fit and legal content reuse rights. The campaign generated **22 original stories**, **1,498,400 total reach**, **54,164 total engagements**, and a **$0.17 cost per engagement**, while Axe’s **#selfmaker** video surpassed **1 million YouTube views**.

AXE