Case Study: Country Harvest boosts brand awareness and affinity with #paid

Country Harvest drives 23.7M impressions with Hashtag Paid

The customer Country Harvest aimed to increase brand awareness and build affinity among bread lovers as part of a national campaign. Their key challenge was to drive engagement for their brand. They partnered with the vendor #paid to implement a creator program.

#paid executed a campaign utilizing creators who showcased recipes through static and video content. This solution successfully generated 23.7 million campaign impressions and a 426% video view attainment on TikTok, resulting in over 976,000 six-second video views. The campaign also led to a 10-point increase in brand familiarity for Country Harvest.

Country Harvest