Case Study: The Onion achieves hyper-productive, efficient content production with Harvest

Onion - Customer Case Study

The Onion, a leading satirical news organization with multiple digital properties, faced the challenge of producing a very high volume of timely video and editorial content—200–300 videos a month—while coordinating editorial, production, and post-production teams, setting realistic deadlines, and evaluating new types of work without breaking budgets or schedules.

By adopting a collaborative planning process and embedding time tracking into their workflow with Harvest, Forecast, and a Trello integration, The Onion can schedule resources accurately, trigger tasks automatically, and compare predicted vs. actual hours. The result is faster, more reliable production planning, clear decisions about when to outsource, improved utilization and profitability, and the confidence to expand into animations, commercials, and studio partnerships.

Onion

Rick Livingston

Director of Post-Production