Case Study: Vivus boosts engagement and conversions with Harvest Digital's display advertising campaign

Vivus achieves a 7.37% CTR with Harvest Digital

The customer Vivus faced the challenge of improving brand visibility in an oversaturated digital display market. As a relatively unknown brand, they needed advertising creative that would stand out and grab consumer attention to complement their standard performance activity. The vendor Harvest Digital addressed this using a video and mobile interstitial campaign.

Harvest Digital's solution was to base the campaign around a commissioned video, overlaid with an interactive quiz that tested users' knowledge. They used search retargeting and in-market finance segments for delivery. This strategy implemented by Harvest Digital achieved a click-through rate of 7.37%, which was well above the industry average of 0.03%.

Vivus