Case Study: Vanquis Bank achieves #1 Google ranking for "credit cards for bad credit" with Harvest Digital SEO strategy

Vanquis Bank boosts clicks 550% with Harvest Digital

Vanquis Bank, a UK-based lender, faced the challenge of improving its online visibility for highly competitive keywords like "credit cards for bad credit" within a tightly regulated market. They partnered with Harvest Digital to implement an SEO strategy, needing to overcome obstacles such as limited development resources, declining click-through rates, and major algorithm updates.

Harvest Digital's solution involved comprehensive technical SEO fixes, detailed content gap analysis, and the creation of optimized pages featuring compelling content and structured data. Their strategy also included targeted link acquisition. As a result, Vanquis Bank achieved a top-ranking position, including the number one spot on Google. Harvest Digital's work led to a 113% year-on-year increase in click-through rate and a remarkable 550% increase in overall clicks, securing long-term visibility for their target keywords.

Vanquis Bank