Case Study: Truprint achieves a 20% increase in average order value with Harvest Digital

Truprint boosts average order value by 20% with Harvest Digital

The customer, Truprint, needed to stand out in a competitive retail vertical by shifting towards more personalized creatives to drive higher revenue and conversions. The vendor, Harvest Digital, was tasked with segmenting audiences and products to meet this challenge.

Harvest Digital used Truprint's CRM data alongside their own historical data to tailor ads to specific audience segments. This solution drove a 20 percent increase in average order value and delivered a 1.6x return on investment during a key retail period.

Truprint