Case Study: Tesco boosts Easter brand visibility with Harvest Digital's homepage takeover campaign

Tesco boosts display campaign CTR to 1.72% with Harvest Digital

The customer Tesco faced the challenge of making their brand stand out during the key Easter retail period while also neutralizing the impact of competitor campaigns. The vendor Harvest Digital was engaged to address this.

Harvest Digital implemented a solution using a homepage takeover on The Daily Mail Online, leveraging distinctive branding to target users with a high propensity to convert. This campaign delivered the message to over 2.8 million people and achieved a 1.72 percent click-through rate for Tesco.

Tesco