Case Study: Sziget Festival boosts ticket sales and ROAS with Harvest Digital

Sziget Festival boosts ROAS to 12 with Harvest Digital

Harvest Digital was engaged by the Sziget Festival to manage a paid digital campaign across Europe. The challenge was to drive ticket sales and maximize profitability with a specific target of a €25 cost per acquisition (CPA) and a return on ad spend (ROAS) target of 3, while also increasing awareness and creating a sense of urgency as ticket prices rose closer to the event date.

The solution from Harvest Digital involved a strategically phased budget and the targeting of unexpected audience segments, such as Australians traveling in Europe. This approach, combined with deep market analysis, drove over 23,000 incremental ticket sales across 26 markets. The campaign dramatically exceeded its goals, achieving a ROAS of 12 and reducing the CPA by 56% to an average of €11, with exceptional performance in markets like France and Italy.

Sziget Festival