Case Study: SunLife achieves a 30% lower CPA with Harvest Digital

Sunlife improves CPA 30% under target with Harvest Digital

SunLife sought to capitalize on growing market interest in equity release products and wanted to establish their brand in this new space more profitably. They engaged Harvest Digital to improve their digital marketing campaign performance within their available budget.

Harvest Digital implemented a granular campaign structure that allowed for tightly controlled testing and optimization. Their data-driven approach included split testing landing pages, which revealed that a simplified, conversion-oriented page significantly boosted performance. As a result, Harvest Digital improved SunLife's average CPC by 2.2% and CTR by 28%. Most importantly, they achieved a cost per acquisition that was over 30% under the original target, greatly improving the campaign's profitability.

Sunlife