Case Study: Satsuma Loans achieves 35% below-target CPA with Harvest Digital Paid Social Targeting

Satsuma Loans delivers CPA 35% below target with Harvest Digital

Harvest Digital partnered with Satsuma Loans, a company needing to position itself directly against competitors in a saturated market. The challenge was to reach new customers and drive cost-efficient loans.

The solution implemented by Harvest Digital utilized Paid Social advertising, making full use of advanced targeting options including CRM data, retargeting, and lookalike modeling. This strategy delivered a cost per acquisition (CPA) that was 35% below the target.

Satsuma Loans