Case Study: RateSetter boosts new investors and halves CPA with Harvest Digital's real-time dynamic ads

RateSetter halves cost per acquisition with Harvest Digital

Harvest Digital worked with RateSetter, a peer-to-peer lending and investment platform, to address a key marketing challenge. The client needed to grow its investor numbers while keeping acquisition costs low, but its marketing was hindered by static messaging that failed to leverage its daily fluctuating interest rates.

The solution implemented by Harvest Digital was a dynamic strategy that integrated RateSetter’s live interest rate feed into the Google Ads API. This allowed ad copy and messaging to update automatically when returns became most attractive, creating urgency and aligning with user intent. As a result, Harvest Digital helped RateSetter achieve a 34% increase in new investors and halve its cost per acquisition.

RateSetter