Case Study: Premier Care in Bathing raises arthritis awareness with Harvest Digital content marketing

Premier Care in Bathing boosts arthritis awareness with Harvest Digital

Premier Care in Bathing wanted to highlight the daily struggles faced by people living with arthritis to build greater awareness. The challenge was to bring visibility to the small, everyday moments that take extra time and effort for those with the condition. Harvest Digital was engaged to develop a content marketing solution.

Harvest Digital storyboarded, shot, and delivered a video that emphasized the smaller tasks, such as showering or bathing, which can be a struggle with arthritis. The video resonated powerfully with the target demographic, with many coming forward to say how much it had helped them explain their condition to others. Harvest Digital successfully translated the client's brief into a highly relatable and effective piece of content.

Premier Care in Bathing