Case Study: Mr Green achieves 128% higher ROAS with Harvest Digital

Mr Green boosts ROAS by 128% with Harvest Digital

Harvest Digital was engaged by Mr Green, an online gambling operator, to increase its return on advertising spend (ROAS). The client was operating in a saturated market and needed to improve customer retention to make their ad spend more profitable.

Harvest Digital developed a strategy that shifted focus towards retaining and nurturing existing customers, as they were identified as higher-value spenders. By reallocating ad spend to improve the customer experience for this group, Harvest Digital helped Mr Green achieve a 268 percent increase in total revenue and a 128 percent increase in return on ad spend.

Mr Green