Case Study: Egencia achieves 144% more leads with Harvest Digital's LinkedIn Lead Gen Forms

Egencia boosts leads 144% with Harvest Digital

Egencia faced a challenge with its LinkedIn marketing campaigns, as performance was below expectations. Poor conversion rates on its dedicated landing pages were resulting in cost-per-leads that were above its target. Harvest Digital was enlisted to improve this performance.

Harvest Digital implemented LinkedIn's beta Lead Gen Forms format, which allows for lead capture directly within the platform. By testing several formats to determine what worked best for Egencia's niche audience, Harvest Digital successfully increased both the volume and efficiency of high-quality leads. This solution resulted in a 144% increase in leads and a 204% increase in engagement rate, while also decreasing the cost-per-lead by 52%.

Egencia