Case Study: Aion Bank achieves -83% cost per acquisition with Harvest Digital's Receptivity framework

Aion Bank cuts CPA by 83% with Harvest Digital

Aion Bank, a new pan-European digital bank, faced high customer acquisition costs and low engagement when launching in Belgium's competitive market. Despite a strong product and media budget, their campaigns for current account signups were struggling. Harvest Digital was enlisted to address this challenge using their Receptivity framework.

Harvest Digital applied its proprietary Receptivity framework to pinpoint the optimal moments and messages for the audience. They built regional personas and shifted messaging from generic banking services to specific, tangible offers, which dramatically increased engagement. This strategy resulted in an 83% reduction in cost per acquisition, a 75% increase in average loan value, and saw ROI grow from €1:€8 to €1:€35 within eight months.

Aion Bank