Case Study: Paycor boosts inbound conversion and appointments with Harte Hanks

Paycor drives 60% of revenue and $21m closed won with Harte Hanks

Paycor, a human capital management company, approached vendor Harte Hanks with a challenge to optimize and scale their inbound sales efforts. They needed to understand which marketing campaigns were most effective and required immediate capacity to handle inbound functions, as they lacked the internal agents to do so.

Harte Hanks utilized its dedicated Business Intelligence resources to analyze data and identify trends, allowing Paycor to track campaign ROI. The vendor then implemented more aggressive sales motions and helped access new data sources, driving increased conversion rates. The results were significant, with Harte Hanks setting 3,066 first-time appointments, answering 94% of calls within 20 seconds, and directly driving $21 million in closed-won revenue, which accounted for 60% of Paycor's total revenue.

Paycor