Case Study: Online Leader in Luxury Retail attracts more consignors with direct mail from Harte Hanks

Online Retailer Attracts New Consignors with Direct Mail

The online luxury consignment company, an online leader in its sector, faced challenges with an underperforming direct mail vendor that offered inefficient production and poor data management. To fuel ambitious growth, the customer needed to optimize its direct mail campaigns to effectively target high-value prospects and inactive consignors. They turned to Harte Hanks for its comprehensive direct mail services to meet demanding production schedules and improve list sourcing and analytics.

Harte Hanks implemented a flexible, full-service direct mail solution that included list management, production, and integrated analytics. This allowed for highly targeted campaigns with cleaned, vetted mailing lists and detailed performance tracking. The results were significant, with the company achieving a $46 cost per responder for a consignor value of $2500 and increasing its mail delivery rates by 220%. Harte Hanks helped the retailer reach tens of thousands more customers each month.