Case Study: MVMT Watches achieves 100x conversion growth and 56% lower CPA with Harte Hanks

Multi-Channel Campaign Optimization to Improve Conversions x100 and Lower CPA by 56%

MVMT, an ecommerce company selling minimalist watches, partnered with Harte Hanks to meet its challenge of optimizing performance across all viable digital channels while rapidly scaling conversions. The company needed to improve its campaign efficiency and effectiveness across multiple advertising platforms.

Harte Hanks implemented a multi-channel strategy across Twitter, Google Shopping, and the Google Display Network. Key tactics included optimizing Twitter ad formats, creating duplicate and audience-specific campaigns for Google Shopping with strategic bidding, and segmenting GDN remarketing audiences with precision. As a result, Harte Hanks helped MVMT lower its overall cost per acquisition (CPA) by 56% and increase conversions by 2,055% month over month, with specific channels like Twitter seeing a 73% lower CPA.

MVMT Watches Inc