Case Study: a leading international technology corporation boosts social leads and win revenue with Harte Hanks social intelligence

Identifying social lead opportunities and strategies for a global technology leader

The leading international technology corporation faced the challenge of identifying and building relationships with a tech-savvy B2B audience early in the sales cycle. They needed a more targeted and meaningful way to interact with potential buyers on social media and required a measurable increase in warm leads and conversions. To address this, they engaged Harte Hanks to develop a social program.

Harte Hanks implemented a solution combining real-time social monitoring, predictive analytics, and cognitive computing to identify buyer signals. Their experts built a targeted listening model to find, rank, and prioritize leads for the sales team. This program resulted in a 185% increase in leads and a 97% increase in win revenue within a financial year. Harte Hanks also helped identify 6,800 contact opportunities, significantly growing the top of the sales funnel.