Case Study: Usermind reduces cart abandonment by 30% with Harte Hanks

How a Technology Company Reduced Cart Abandonment by 30%

Usermind, a San Francisco-based technology company, was challenged by high cart abandonment rates. Their systems for tracking customer behavior, like Mixpanel, were not integrated with their communication platforms, Marketo and Salesforce. This made it impossible to tie specific user actions to individual customer records and deliver personalized re-engagement communications at scale.

Harte Hanks implemented a solution using the Usermind Customer Engagement Hub to unify data from these disparate systems. This allowed Usermind to create an automated, personalized journey for cart abandonment that triggered targeted responses based on a customer's actions. As a result, Harte Hanks helped Usermind reduce its cart abandonment rate by 30%, automating a process that was previously manual and required input from multiple teams.

Usermind