Case Study: Honeywell adds $4.7M annually to pipeline with Harte Hanks

Honeywell adds $4.7m to pipeline annually with Harte Hanks

Honeywell, a Fortune 100 company, relied heavily on channel partners for growth and sought to diversify its lead generation with a more targeted approach. To support pipeline growth across Europe, North America, the Middle East, and Asia Pacific, they partnered with Harte Hanks for its outsourced inside sales services.

Harte Hanks deployed a global team of 11 sales development representatives trained to sell in 20 languages and used its WinTeam process to align closely with Honeywell's field sellers. This solution generated over $4.7 million in annual pipeline, delivering more than 700 sales-ready leads and 450 sales-qualified leads each year for Honeywell.

Honeywell