Case Study: The Grommet boosts membership sign-ups with Harte Hanks Google Display Network optimization

Google Display Network Performance for The Grommet

The Grommet, a product-launch platform, partnered with Harte Hanks to increase membership sign-ups. Their challenge was to improve the performance of their Google Display Network campaigns by leveraging cross-channel insights to enhance the ad creatives.

Harte Hanks implemented a solution by updating the ad and landing page creatives based on A/B testing findings. The new designs highlighted key value propositions for signing up, including coupons, daily launch updates, and a monetary incentive. As a result, Harte Hanks helped The Grommet achieve a 77% improvement in CTR, a over 300% improvement in CVR, and a 78% reduction in CPA.

The Grommet