Case Study: a Fortune 100 semiconductor leader achieves faster global growth with Harte Hanks

Fortune 100 Semiconductor Leader enables 100,000+ SKUs with Harte Hanks

The customer, a fortune 100 semiconductor leader, faced growing operational complexity in supporting its global engineers, distributors, and buyers. This pressure across the entire customer lifecycle required seamless coordination beyond siloed services in customer experience, digital commerce, and fulfillment. Harte Hanks was engaged to address this challenge.

Harte Hanks implemented a unified solution that included an embedded support center, a global e-commerce platform, centralized fulfillment for evaluation kits, and standardized global event execution. This created a coordinated growth engine, resulting in over 100,000 SKUs enabled for global digital commerce and the annual assembly and delivery of over 100,000 evaluation kits. The vendor strengthened global responsiveness and accelerated engineering innovation cycles for the client.