Case Study: a leading consumer electronics brand speeds reward delivery with Harte Hanks

Consumer Electronics Brand Speeds Up Delivery, Saves Money, Satisfies Customers

A leading consumer electronics brand faced a challenge with its rewards program, where the existing ordering and validation process was slow, taking weeks to deliver items to customers. The brand also lacked adequate customer support channels for tracking reward status. They partnered with Harte Hanks to streamline the process and significantly increase the speed of reward delivery.

Harte Hanks implemented a custom web portal for ordering, provided staff to validate purchases, and introduced email and live chat support. The solution, which included a shift to daily order shipments, cut average delivery time in half from eight days to four and reduced postage costs by 20%. This allowed the program to manage $9.6 million in earbud distribution on time and under budget.