Case Study: Top Background Check Company boosts lead conversion with Harte Hanks

a top background check company doubles MQL-to-opportunity conversion with Harte Hanks

Harte Hanks partnered with a leading background check company that was facing a challenge in its B2B sales process. The client's sales team was overwhelmed by a high volume of unvetted leads, many from small to mid-size businesses that required significant time for smaller revenue returns. This made it difficult for the team to identify and prioritize the most promising customer opportunities.

Harte Hanks implemented a solution that integrated with the client's sales operations to better qualify leads and support a new self-service e-commerce platform for smaller clients. This freed the sales team to focus on larger deals. As a result, Harte Hanks helped the client double its lead conversion rate from 15% to 30% and nearly double its new business sales conversion rate in under six months.