Case Study: a leading pharmaceutical company achieves world-class patient support with Harte Hanks

a leading pharmaceutical client achieves 99% service levels in under 30 days with Harte Hanks

A leading pharmaceutical company faced the challenge of rapidly differentiating its new chronic illness treatment in a highly competitive market. They needed to implement a high-quality patient care program to build confidence and brand loyalty. The company selected Harte Hanks to build and manage this patient experience solution.

Harte Hanks developed a custom CRM system in under 30 days and deployed a bilingual, high-touch support program. Their team of specialized patient advisors connected callers to critical resources. The results were significant: Harte Hanks achieved an 87% quality score, a 99% service level rating, and successfully onboarded over 1,200 new patients into the support program within four months of launch.