Case Study: Lucentt achieves a distinctive brand identity for Essence of Ceremony with Hart Design

Lucentt unveils 4 installations with Hart Design

Hart Design was approached by Lucentt, a company in New Zealand's funeral industry, to create a logo for its innovative new product, "Essence of Ceremony." The challenge was to develop a visual identity that could encapsulate the essence of this groundbreaking service and transform how the importance of funeral ceremonies is communicated to grieving families.

The solution from Hart Design was a meticulously crafted logo combining a hand-drawn script font with an icon of doves, all set against Lucentt's signature color palette. The result was a visual masterpiece that successfully embodied the product's themes of freedom, expression, and spiritual elegance. Beyond the logo design, Hart Design also provided professional photography of the product installations for use in large format printing and on the Lucentt website, bringing the new brand asset to life.

Lucentt