Case Study: Expression Funerals achieves a premium new brand identity with Hart Design

Expression Funerals refreshes its brand after nearly a decade with Hart Design

Expression Funerals, an Auckland funeral home, sought to move from the lower end of the market to target clients seeking a premium funeral experience. Their challenge was that their established brand did not resonate with this new audience, so they tasked Hart Design with creating a new logo design for an entirely new brand identity.

Hart Design developed a unique logo that fused symbolism with a premium aesthetic. The design incorporated a feather representing a quill to signify heartfelt expression and used a distinctive color palette inspired by New Zealand's Tui bird to achieve a dignified and standout look. The client was highly pleased with the fresh style and colors, confirming the solution successfully positioned them to stand apart in their traditional industry.

Expression Funerals