Case Study: West Midlands Safari Park creates a memorable new brand with Harrison Carloss

West Midlands Safari Park boosts brand impact with Harrison Carloss after 8% spontaneous consideration

West Midlands Safari Park, an award-winning visitor attraction, sought to overhaul its brand to better reflect its modern identity and market position. They enlisted the branding agency Harrison Carloss to conduct research, develop new brand concepts, and create comprehensive guidelines for the rebranding project, which included a potential name change.

Harrison Carloss implemented a new brand strategy centered on the concept "Create Wild Memories," which included a refined name, a new logo featuring a giraffe mascot, and full brand guidelines. The rebrand was launched to significant positive feedback and PR, and it subsequently won the 'Best Branding or Identity Design of the Year' award in 2025, successfully repositioning the park as a provider of memorable, high-value experiences.

West Midlands Safari Park