Case Study: The Residence Collection achieves clearer lead tracking and higher conversions with Harrison Carloss and HubSpot

The Residence Collection increases conversions with Harrison Carloss

The Residence Collection, a leading manufacturer of premium windows and doors, faced a challenge with its outdated consumer website. The site failed to reflect the brand's prestige, was difficult to manage, and created a "black hole" for tracking marketing leads and ROI for its installer network. The vendor, Harrison Carloss, was approached to design and develop a new site to address these issues.

Harrison Carloss implemented a solution by integrating HubSpot into the new website, writing directly into its API to automate the lead pipeline. This provided The Residence Collection with a clear view of the customer journey, automated communications, and consolidated multiple marketing tools. The results included an increase in conversions, significant internal time savings, and positive immediate feedback, with the project becoming a finalist for a G Award.

The Residence Collection