Case Study: The Residence Collection achieves higher clicks and conversions with Harrison Carloss PPC

The Residence Collection increases clicks 149.6% with Harrison Carloss

The Residence Collection, a leading manufacturer of premium timber-alternative windows and doors, sought to improve its underperforming and outdated PPC account. The historic account, managed by Harrison Carloss, contained campaigns that had seen little attention since 2013 and struggled to reflect the brand's prestigious market position.

Harrison Carloss executed a full account clean-up, making small, gradual changes to preserve momentum. The solution involved reallocating budget from strong organic brand campaigns and creating new responsive display ads. This strategy resulted in a 149.6% increase in clicks and a 57.4% increase in conversions, significantly improving performance and reducing average CPC.

The Residence Collection