Case Study: Somerset County Cricket Club boosts organic search and event bookings with Harrison Carloss

Somerset County Cricket Club boosts organic search sessions 88% with Harrison Carloss

The customer, Somerset County Cricket Club, wanted to bring greater focus to their event space offerings at the Cooper Associates County Ground. Their challenge was to create a more premium, standalone website to showcase the venue for a huge variety of events, moving beyond their existing limited-functionality site. They engaged the vendor, Harrison Carloss, to translate new branding into a digital space that would drive engagement.

Harrison Carloss created a dynamic new website featuring rich media, virtual tours, and an easy-to-use space search tool. Key integrations like CaterSOFT and ResDiary automated the enquiry and booking process. As part of an ongoing SEO retainer, they also built targeted landing pages and optimized content. This solution drove an 88% increase in organic search sessions year-over-year and the site now ranks for 760 more keywords.

Somerset County Cricket Club