Case Study: Re-Form Heritage boosts organic search and bookings with Harrison Carloss

Re-Form Heritage boosts organic search sessions 88% with Harrison Carloss

The customer, Re-Form Heritage, a local charity restoring historic locations in Stoke-on-Trent, faced the challenge of an outdated and difficult-to-navigate website. Their old site had a confusing user journey and was hard to update internally. They partnered with vendor Harrison Carloss for a new website to better showcase their portfolio of buildings and communicate their work to diverse user groups.

Harrison Carloss implemented a new, scalable, and responsive website featuring bookable events, donation functionality, and a dedicated area for their Middleport Pottery sub-brand. The solution included integrated SEO work, which led to significant measurable impacts. The vendor achieved an 88% increase in organic search sessions year-over-year and a 217% increase in keywords ranking in the top three search positions, significantly boosting estimated monthly organic traffic and awareness for the charity.

Re-Form Heritage